ICT Girl Boss: Cassandra Bryan

Photography By Kacy Meinecke

Cassandra Bryan Design started in 2009, about a year after Bryan graduated from Friends University with a fine arts degree. The company has had steady growth to the point of now employing eight full-time professionals who comprise the company's talented design, website development and marketing team. Since the business' inception, Bryan's role has shifted from graphic design to creative direction and marketing strategy.

What inspired you to start your own business?
    Ever since I was a child, happiness has been my goal in life. I know that might sound overly simplistic, but prior to starting cb{d}, I was unhappy at my job and knew I could create a place to share my passion with others. I am proud to say that I not only created my childhood dream of happiness, but I maintain that happiness every day through my choices, including the hard ones.
    In addition to my goal of happiness, I have been both creative and entrepreneurial for as long as I can remember. Even in grade school, I was always finding out what people needed or liked, creating the solution and attaching a price to it. 

Do you have a mentor or someone who influenced your life professionally?
    The biggest support and influence of my professional choices has come from my family, but especially my husband, Chad. He is also a business owner and never sugarcoats advice about tough situations. I do not know how he continues to be so patient with me, but I would not be where I am today without his input and love.

What’s your most significant professional accomplishment so far?
    I am most proud of the team I have built and the sustainable, creative business model we have at cb{d}. We have continued to develop new processes and grow our business in ways that allow us to be selective about working on projects we are most passionate about.

What’s your favorite aspect of Wichita’s business community?
    My favorite aspect of the Wichita business community is the general spirit of support and pride we share. We have so many opportunities to learn from each other and network in a very accessible city, and I think that makes Wichita unique.

What are your professional aspirations for the near future?
    My professional aspirations for the future are to continue to work smarter, not harder and to create beautiful brands, websites and digital marketing strategies for fellow business owners. I will continue to follow my gut instinct on projects and opportunities for growth like we have done in the past. 

What advice do you have for aspiring female entrepreneurs?  
    My advice for female entrepreneurs is to work smart, be honest and always remain professional, even in challenging situations. If you can do these three simple things each day with a positive attitude, you will go far.